Great Code Alone Doesn’t Make a Great Tech Company
This weekend I watched General Magic, the indie documentary which reached the number one slot on Apple. It charts the well-funded creation and spectacular failure of a Silicon Valley tech company.
General Magic’s story is not that of WeWork. At WeWork, Adam Neumann got high on his own supply, decided that he was a genius and convinced SoftBank that a shared office space company was a tech company.
General Magic’s issue was bringing together brilliant technical innovators together without any understanding of business trends or consumer needs.
Yes, they were geniuses, but ultimately they made a product that nobody wanted.
This is a cautionary tale of what happens when the techies are left to their own devices, and the non-techies are either simply not present or too intimidated by tech concepts to intervene.
This is why it is so important for us, the non-techies, to carry on learning and growing in confidence to ask the right questions.
Great coders alone don’t make a great tech business.
AI in particular is a concept that many non-technical professionals shy away from, to the detriment of their careers and businesses. But we are working to rectify that at Tech for Non-Techies.
